![](https://brand.valdosta.edu/wp-content/uploads/sites/144/2020/11/1Group-2-1024x409-1.jpg)
Effective photography can create an authentic human connection with the viewer and invite them into a shared Valdosta State experience.
When used consistently, our photography gives the brand message credibility, visually demonstrating the Valdosta offer both in- and-outside the classroom.
Portraits
Our portraiture photography should capture members of the Valdosta State community in a real and engaging way. Whenever possible, photograph a subject in the context of their active environment.
While we never want our portraits to feel “posed,” it’s unavoidable that we will have to position our subjects during a curated photoshoot. When doing so, give your subject ample distance from the background, and angle them with the light source 45° from the face to create flattering shadows.
![Photo grid](https://brand.valdosta.edu/wp-content/uploads/sites/144/2020/11/grid2.jpg)
Environments
Our environmental photography, both inside and outside of the classroom, establishes Valdosta State as South Georgia’s university. The safe and beautiful campus is showcased as a hub of activity and student life.
When possible, capture images in natural light and include ample negative space for type and graphic overlay.
![photogrid](https://brand.valdosta.edu/wp-content/uploads/sites/144/2020/11/photogrid.jpg)
Halftones
Halftones are an effective way to add color and create a neutral backdrop for text and graphics. They also add an analogous texture that is reminiscent of traditional printing methods.
To make a halftone, open the image in Photoshop. In the top menu, select Image > Mode > Grayscale. Then select Filter > Pixelate > Color Halftone. Enter “45” in all Channel fields, and adjust Max Radius to your desired level of pixelation.
Save the image as a TIFF and import into InDesign. Click once on the image to change the background color. Click twice to change the foreground color.
![Grid 3](https://brand.valdosta.edu/wp-content/uploads/sites/144/2020/11/grid3.jpg)